Presidential Commercials

In the year 1980 President Ronald Reagan was running for office against Carter and Anderson. He had previoulsy tried to run but was narrowly beat by ford in the 1968 election. One of the ads which was named "Reagans Record" used logical and ethics to appeal to the audience which is the people of the nation. He is trying to get the votes from the people who are undecided.
He starts of listing his Credential. This biggest one that is stated is that He was goevernor of California and was able to get them out of one of the biggest Crisis they had experinced. California was in great debt and on the verge of declaring bankruptcy, he was able to get them out of this and back on top. Everyone in his audience is affected by this because being on top is always a good thing. You don't want your country in debt.
Another way that they stated his credibiality was a quote by a prestigous newspaper which states "governor reagan has saved the state from Bakcruptcy" The San Francisco Cronicle. Many people like to hear that he saved people from a big upset and something that could have changed history.
The ad uses an ethical appeal by stating that he is a strong leader. Being governor of Claifornia is the second most important job next to the president. This may not be how many people see this job but it can affect people becasue they want someone in office who knows what he is doing. Not someone who is inexperinced.